Revive Dead-End Product Pages: How Reroute App Turns Out-of-Stock into Sales

Hey everyone, I recently stumbled upon a really interesting discussion in the Shopify community forum that I just had to share with you all. It came from Mat_Brummitt of Evil Egg Software Ltd, an established app provider who's been helping Shopify merchants since 2016. They've just launched a brand new app called Reroute, and it's designed to tackle a problem many of us probably aren't even fully aware we have: those pesky dead-end product pages.

The Hidden Drain: Why Dead-End Pages Are Costing You Sales

You know how it is. You've poured time and money into SEO and advertising, driving traffic to your store. But what happens when a customer lands on a product page that's 'out of stock,' 'discontinued,' or perhaps an older model that you keep around for SEO purposes? Most of the time, they hit the back button, and all that effort (and ad spend!) goes to waste. It's a dead-end, literally. Mat highlighted this perfectly, noting that established stores often have a back catalog of products they no longer sell, but do nothing to convert the traffic arriving on those pages.

It's a huge missed opportunity. Every visitor to your site represents potential revenue, and sending them to a page with no clear next step is like inviting them to your shop, only to show them an empty shelf and then shoo them out the door. We're essentially wasting ad budget and losing potential sales without even realizing it.

Introducing Reroute: Your New Sales Opportunity Engine

That's where their new app, Reroute, comes in. It's built to turn those dead ends into vibrant sales opportunities. Instead of letting customers bounce, Reroute helps you display alternative products on those out-of-stock or discontinued pages, guiding your customers towards something they can buy right now.

Mat's post really broke down the core benefits:

• Converts Traffic: It stops customers from clicking the 'back button' by offering them viable alternatives. This means your ad budget isn't going to waste on pages that can't convert.
• Complements 'Back in Stock' Notifiers: While back-in-stock alerts are great, many customers want to buy now. Reroute offers an immediate solution by suggesting an equivalent product, making it a perfect partner to your existing notification system.
• Flexible Alternatives: You can configure specific alternative products yourself, or let the app use automatic suggestions. This gives you granular control or hands-off convenience, depending on your needs.
• Multiple Reason Types: The app supports various reasons for displaying alternatives, like 'Out of stock,' 'discontinued,' 'newer model,' 'similar products,' or even 'own-brand alternative.' Each reason type has its own app block, allowing for strategic placement on your page.
• Placement Options: You can choose to display alternatives as an overlay/popup or inline with your page content, giving you flexibility to match your store's design and user experience.
• Optional Redirects: For those really old pages, you can even set Reroute to optionally redirect users after a few seconds, ensuring no visitor truly hits a dead end.
• Performance Focused: It's fast loading and serverless for ultimate speed and reliability, so you don't have to worry about it slowing down your store.

Essentially, Reroute helps you create a seamless shopping experience, even when a customer's initial product choice isn't available. It's about keeping them engaged and moving them toward a purchase.

An Unbeatable Offer for Early Adopters

Now, here's the really sweet part that Mat shared with the community. To get the ball rolling and gather crucial feedback, Evil Egg Software Ltd is offering the top paid plan for Reroute for just $1 per year – for life! This plan usually goes for $149.99 annually, so this is a pretty incredible deal if you ask me.

They're genuinely looking for early users to provide feedback and, with any luck, a review. As Mat mentioned, merchant feedback and suggestions are what really drive their app development forward, so this is a fantastic opportunity to not only get a powerful tool at an almost-free price but also to help shape its future functionality.

How to Grab This Lifetime Deal

If converting those dead-end pages into sales opportunities sounds like a game-changer for your store, here's how to take advantage of this limited-time offer:

1. First, head over to the Shopify App Store and install the Reroute app.
2. Once installed, navigate to the app’s billing page within your Shopify admin.
3. Enter the promo code NOTAGLITCH123 in the designated field.
4. Activate the $1 plan and enjoy the benefits of Reroute for (almost) free, for life!

Just a heads-up: Mat mentioned that this code will expire once they reach enough initial users, so if this sounds like something your store needs, don't wait too long to activate it!

It's always great to see established app providers like Evil Egg Software Ltd not only innovating with useful tools but also engaging directly with the merchant community to gather feedback. This kind of collaboration ensures that the apps we use are truly built to solve real-world problems for store owners like us. By participating, you not only get a fantastic deal but also contribute to making a valuable app even better for everyone. It's a win-win situation!